BE YOUR OWN BOSS! YOU CAN NOW SIGN UP TO BE A PART OF BEAUTY BUSINESS ON THE GO BY HOUSE OF TARA

Beauty Business on the Go (BBOG) is an initiative by Africa's leading make up brand, House of Tara in partnership with FCMB. This initiative is aimed at recruiting and empowering 5,000 women to become beauty representatives and as such create job opportunities for themselves.Attendees will be offered financial advisory, trainings, marketing support and other skills necessary to grow their business.This seminar is targeted at men and women who would want to start their own Businesses as Beauty Experts and will inspired and mentally equip reps on how to start their own Beauty Business on the Go.As Beauty Representatives, they will get to sell multiple beauty brands as either a part time or full business.

Free weekly trainings and seminars for interested persons which has already commenced will span through 9 states including Lagos, Abuja, Port-Harcourt, Benin, Enugu, Ilorin, Ibadan, Kano, and Kaduna.At a press conference held recently at the House of Tara International HQ, the CEO, House of Tara International Tara Fela-Durotoye said that "Beauty Business On-the-Go is very important to me, even if we didn't make money [which we do], I would still do it because we are empowering people and making them entrepreneurs". She continued as she laid emphasis on the financial importance of being a rep “In a tough economy, people would still buy food and cosmetics because makeup makes us feel good. So what better product is there to invest in?"

Speaking about the job creation opportunity, Ada Iwugo, Commercial Director of House of Tara also said, "This model will potentially create 20, 000 jobs across the country in a relatively short space of time"To become a House of Tara beauty rep and enjoy financial independence, go to http://beauty-reps.houseoftara.com/ to sign up now.

About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 20 stores to its name.

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BE INSPIRED! HOUSE OF TARA CEO, TARA FELA DUROTOYE FEATURES ON CNN AFRICAN VOICES

Tara Fela-Durotoye, Chief Executive Officer of Africa's leading beauty brand, House of Tara - who is iconic for setting up the first make up studio and establishing Nigeria's first make up school in 2004 - spoke to CNN's African Voices, a weekly show that highlights Africa's most engaging personalities, exploring the lives and passions of people who are shaping change in Africa.

Since hosting the first ever gathering of makeup professionals in Nigeria, Makeup In Nigeria Conference (MINC) in 2014, Tara has made several appearances on premium global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.In this interview, Tara shares deep secrets behind her passion, building a business from scratch in Africa and how she has used as a tool for empowering young women to build businesses whilst adding value to the country.“My story became one of inspiration to others of the possibilities that exist in our country, don't just get a job, do something that is tied to a purpose. It should be all about purpose," said Tara Fela-Durotoye. “I started a mentorship program to mentor young girls because to make impact, I need to share my story with the next generation and I always tell my mentees that it’s their responsibility as women to develop other women.

Speaking on the brand's achievements, she said; “Today we have about 14 make-up schools across the country where people have been trained to become make-up artists. I can confidently say that for 80 % of the make-up artists that are active players in the industry today, either working as entrepreneurs or working within other beauty brands, are trained by House of Tara. And I think for me that is the greatest joy.”The feature included appearances from some of her mentees: Gbemisola Adebayo of @hegaiandesther, Arese Ugwu of @smartmoneywitharese, Iroghama Ogbeifun of @hairvenhaircare, Peculiar Beauty, and other brilliant entrepreneurs.

The brand, House of Tara currently has 20 studios in 11 states, with plans to build more studios across Nigeria in the Niger Delta and northern regions. It also has plans to extend across Africa into, Kenya, Ghana and South Africa by the end of 2015.Watch repeat broadcasts on DSTV channel 401 on the following days:

Sunday: 4:30am, 12:30pm, 7:30pm
Monday: 3:30am, 11:30am, 6:30pm
Tuesday: 5:30am
Wednesday: 10:30am

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BEAUTY AND MAKEUP ENTREPRENEUR, TARA FELA DUROTOYE COVERS MAY 2014 EDITION OF GENEVIEVE MAGAZINE ‎

Africa’s leading beauty and makeup entrepreneur and CEO of House of Tara
International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.

The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it's new deal with L'Oreal.

Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.



About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.

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HOUSE OF TARA TO HOST THE FIRST MAKEUP IN NIGERIA CONFERENCE...INDUSTRY LEADERS TO GATHER IN APRIL 2014

Nigeria’s leading make-up and beauty company, House of Tara has announced the first edition of the Makeup in Nigeria Conference (MINC), a learning experience to build and equip the nation’s next set of pioneers, leaders and innovators in the beauty sector. The event holds on 30 April 2014 at the Oriental Hotel in Lagos.

"Makeup in Nigeria Conference is designed to create a strategic support base for every pro-artist in Nigeria to grow and evolve together, with the intention of building our industry into enviable heights,” says Teniolami Adejuwon, Project Manager of the conference. “MINC promises to offer every attendee a platform to learn new skill sets, exchange ideas and ultimately network with industry veterans. It is a must experience event.”

The Makeup in Nigeria Conference is an intellectual gathering of key players in the world of makeup artistry, which will serve as the authority platform offering practical business knowledge and professional skill-set demonstrations. The event designed for makeup professionals around Nigeria; will also provide all entrepreneurs and makeup brands need to know to become an industry insider, learn proven strategies to build a profitable and sustainable business model in record time.

“House of Tara is not just a business focused on its customers, it is also an industry enabler,” said Tara Fela-Durotoye, CEO of House of Tara. “We are focused on opening up the space for expansion and for growth, and are also passionate about connecting entrepreneurs with opportunities. We are excited to host this conference.”

The event will hold at The Oriental Hotel, Lagos on 30 April, 2014. Registration begins on February 17th, 2014. For more information, call 08091770582, visit www.makeupinnigeria.com or email
info@makeupinnigeria.com.


About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.

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