HOW BAD IS IT TO FALL ASLEEP WITH MAKEUP ON?
BE YOUR OWN BOSS! YOU CAN NOW SIGN UP TO BE A PART OF BEAUTY BUSINESS ON THE GO BY HOUSE OF TARA
Free weekly trainings and seminars for interested persons which has already commenced will span through 9 states including Lagos, Abuja, Port-Harcourt, Benin, Enugu, Ilorin, Ibadan, Kano, and Kaduna.At a press conference held recently at the House of Tara International HQ, the CEO, House of Tara International Tara Fela-Durotoye said that "Beauty Business On-the-Go is very important to me, even if we didn't make money [which we do], I would still do it because we are empowering people and making them entrepreneurs". She continued as she laid emphasis on the financial importance of being a rep “In a tough economy, people would still buy food and cosmetics because makeup makes us feel good. So what better product is there to invest in?"
Speaking about the job creation opportunity, Ada Iwugo, Commercial Director of House of Tara also said, "This model will potentially create 20, 000 jobs across the country in a relatively short space of time"To become a House of Tara beauty rep and enjoy financial independence, go to http://beauty-reps.houseoftara.com/ to sign up now.
About House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 20 stores to its name.
BE INSPIRED! HOUSE OF TARA CEO, TARA FELA DUROTOYE FEATURES ON CNN AFRICAN VOICES
Since hosting the first ever gathering of makeup professionals in Nigeria, Makeup In Nigeria Conference (MINC) in 2014, Tara has made several appearances on premium global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.In this interview, Tara shares deep secrets behind her passion, building a business from scratch in Africa and how she has used as a tool for empowering young women to build businesses whilst adding value to the country.“My story became one of inspiration to others of the possibilities that exist in our country, don't just get a job, do something that is tied to a purpose. It should be all about purpose," said Tara Fela-Durotoye. “I started a mentorship program to mentor young girls because to make impact, I need to share my story with the next generation and I always tell my mentees that it’s their responsibility as women to develop other women.
Speaking on the brand's achievements, she said; “Today we have about 14 make-up schools across the country where people have been trained to become make-up artists. I can confidently say that for 80 % of the make-up artists that are active players in the industry today, either working as entrepreneurs or working within other beauty brands, are trained by House of Tara. And I think for me that is the greatest joy.”The feature included appearances from some of her mentees: Gbemisola Adebayo of @hegaiandesther, Arese Ugwu of @smartmoneywitharese, Iroghama Ogbeifun of @hairvenhaircare, Peculiar Beauty, and other brilliant entrepreneurs.
The brand, House of Tara currently has 20 studios in 11 states, with plans to build more studios across Nigeria in the Niger Delta and northern regions. It also has plans to extend across Africa into, Kenya, Ghana and South Africa by the end of 2015.Watch repeat broadcasts on DSTV channel 401 on the following days:
Sunday: 4:30am, 12:30pm, 7:30pm
Monday: 3:30am, 11:30am, 6:30pm
Tuesday: 5:30am
Wednesday: 10:30am
BEAUTY AND MAKEUP ENTREPRENEUR, TARA FELA DUROTOYE COVERS MAY 2014 EDITION OF GENEVIEVE MAGAZINE
International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.
The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it's new deal with L'Oreal.
Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.
About House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.
HOUSE OF TARA TO HOST THE FIRST MAKEUP IN NIGERIA CONFERENCE...INDUSTRY LEADERS TO GATHER IN APRIL 2014
"Makeup in Nigeria Conference is designed to create a strategic support base for every pro-artist in Nigeria to grow and evolve together, with the intention of building our industry into enviable heights,” says Teniolami Adejuwon, Project Manager of the conference. “MINC promises to offer every attendee a platform to learn new skill sets, exchange ideas and ultimately network with industry veterans. It is a must experience event.”
The Makeup in Nigeria Conference is an intellectual gathering of key players in the world of makeup artistry, which will serve as the authority platform offering practical business knowledge and professional skill-set demonstrations. The event designed for makeup professionals around Nigeria; will also provide all entrepreneurs and makeup brands need to know to become an industry insider, learn proven strategies to build a profitable and sustainable business model in record time.
“House of Tara is not just a business focused on its customers, it is also an industry enabler,” said Tara Fela-Durotoye, CEO of House of Tara. “We are focused on opening up the space for expansion and for growth, and are also passionate about connecting entrepreneurs with opportunities. We are excited to host this conference.”
The event will hold at The Oriental Hotel, Lagos on 30 April, 2014. Registration begins on February 17th, 2014. For more information, call 08091770582, visit www.makeupinnigeria.com or email
info@makeupinnigeria.com.
About House of Tara
Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.
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HOUSE OF TARA 100 VOICES DOCUMENTARY PRODUCED BY KEMI ADETIBA
OLUCHI, AGBANI WELCOME NEW STUDENTS INTO NATURES GENTLE TOUCH HAIR INSTITUTE

Ambassadors for Natures Gentle Touch Agbani Darego and Oluchi welcomed new students into the Natures Gentle Touch Hair Institute a few days back. At an induction ceremony at the institute’s premises, the international supermodels informed the students on the huge financial opportunities in being professional hair stylists and advised them to make the best out of the opportunities that await them over the course of their training and after.
The ambassadors, who have worked with various renowned stylists from all over the world also gave the students tips on how to become successful professionals in the beauty and personal style industry. Delighted at the opportunity of meeting Nigeria’s famous Supermodels, the students used the avenue to tap into the experiences of these renowned style icons. There was a question and answer session as well as a one-on-one interaction between the students and the brand ambassadors. Within the few hours that the engagement took place, a wealth of knowledge and inside tips were shared with the students by Oluchi and Agbani Darego who matched the students curiosity and enthusiasm with their eagerness to share and impact knowledge from their wealth of experience.

Since it began operations in 2009, Natures Gentle Touch Hair Institute has trained over 50 hair stylists who have gone ahead to establish successful careers, some of them beyond Nigeria.
The Institute offers courses for both practicing Stylists and those without any prior knowledge in the industry. Those without any previous experience in hair styling are enrolled in the Beginner’s Course which lasts for eight months. Internships in A-class salons and fieldwork are part of the program. During theoretical sessions, the students are exposed to hair chemistry, salon management, client care and consultations, while the practical sessions include styling techniques, chemical application, cutting techniques and other subjects. Short courses for practicing professionals run between 2 days to 4 weeks depending on the program, some of which might include advanced hair cutting, salon management and image management. The Natures Gentle Touch Hair Institute was established by personal style brand, Recare Limited to bridge the gap in beauty and style knowledge as well as offer a platform to empower individuals with practical skills that will give them a future and enable them to have a life.
Natures Gentle Touch is a multi-award winning hair and scalp solutions provider. In 2010 the Natures Gentle Touch No-Lye Kit Relaxer was named the City People Awards 2010 Relaxer of the Year, while the premium brand was also named the Beauty Brand of the Year at the ELOY Awards.
Introducing Entrepreneur Olabisi Waller: EC Cosmetics

EC cosmetics is the exclusive distributor for Divaderme in Africa. The line of Divaderme cosmetics has been featured in Cosmopolitan, True Love, Marie Claire and more. Spearheaded by Nigerian Entrepreneur Olabisi Waller, after two years with a soft launch in Nigeria, The EC Cosmetics team is stepping into the giant of Africa, Nigeria with its Number 1 selling beauty product Divaderme Lash Extender and five (5) other products designed with the goal of creating a platform to make women look and feel beautiful and also empower them with entrepreneurial opportunities.
EC Cosmetics is a make-up distribution brand for natural and peak performance beauty products. EC Cosmetics products are sold through salons, select retail stores, and Individual sales representatives worldwide. Its unique range of products enhances a woman’s natural beauty while simultaneously empowering women with entrepreneurship opportunities.
Divaderme Eyelash Extender is the beauty secret to thicker, longer, and fuller lashes. Instantly brush-on lash extensions fondly called “Lashes in a bottle” are natural, fiber based eyelash extensions applied to your eyelashes between coats of mascara with absolutely no need for glue. Enriched with panthenol, it is safe, quick and easy to use. The result is eye opening eyelash extensions that stay on all day and is easily removed with make-up remover.
The EC Cosmetics range of Divaderme products include: Lash Extender- Instantly Brush -On Lash Extensions, MascaraDiva, Brow Extender; Instantly Brush-On Brow Extensions, LipExtender - Full sensuous lips in a bottle, Stimulash Intenso: Natural Eyelash Growth Tonic
“Make-up is supposed to enhance a woman’s beauty, and our products truly deliver. Nigerian Women are naturally beautiful and we accentuate that natural beauty.” - Olabisi Waller, Chief Executive Officer
ABOUT OLABISI WALLER
Olabisi is the CEO and executive director of two successful online companies, Elise Charles and EC Cosmetics. She got her entrepreneurial inspiration at a young age when she would buy affordable goods at a local market and resell it for a profit to her schoolmates. Born in Delta State, Nigeria, Olabisi grew up in a large family with nine sisters. Her entrepreneurial ambitions where further heightened by her upbringing with her mother who constantly reminded her and her sisters ‘never to let anyone tell them they could not do what they wanted.’ Those inspirational words led her to become a very determined, strong willed person. Olabisi studied business administration at Ondo State University. She has been self-employed since 2001, and is currently enrolled in the Wharton Business Development Program at the University of Pennsylvania. She started the gift and souvenirs business Elise Charles Company along with her husband, Charles Waller in 2007 and a year later launched EC Cosmetics with the goal of providing the beauty industry unique products that truly enhance a woman’s beauty.
Genevieve Nnaji tagged 'mud face'

Makeup Designory - Recently we were honored to team up with Bellezza Cosmetics and Spa, our retail partner in Nigeria, to do a photo shoot at our headquarters in Los Angeles with the very talented and beautiful Nollywood actress and model, Genevieve Nnaji.
An immensely popular beauty icon and the only Nigerian actress to ever be profiled on Oprah, Genevieve has been the recipient of many awards throughout her career. Her film credits include starring roles in more than 80 Nollywood movies, including the hits Honey 1 and 2, and For Better For Worse 1 and 2.
How to Apply Makeup to Achieve a Natural Look

Things You'll Need:
* Blush
* Blush Brush
* Eye Shadow
* Eyeliners
* Face Powder
* Foundation
* Lip Gloss
* Lipstick
* Makeup Brushes
* Mascara
* Foundation
* Lipstick
Step 1
Understand that a 'natural' look is one that uses colors that are right for your skin tone. How much you use, and where, depends on your personal style.
Step 2
Make sure your concealer is yellow in tone since it mutes imperfections without adding color, giving your skin a natural look.
Step 3
Apply foundation that matches your skin tone. The right foundation will seem to disappear on your face. If you are African-American, it's a good idea to have light, medium and dark shades of your foundation to allow for different gradations of color on different parts of your face.
Step 4
Apply eye makeup in earthy tones'beige, brown, gold or plum for shadows and brown and charcoal gray for liner and mascara. Skip liner or shadow entirely if you want to keep makeup light.
Step 5
Choose a blush color that is close to the color of your cheeks after you've exercised.
Be an eye popper with that mascara
For everyday wear, brown and black mascaras get the job done nicely.
Credit: Tara Orekelewa
Accentuate that Socket + Mourning Makeup tips
1. The most elegant brow is elongated, clean and simple.

2.Be careful about the distance between the brows and the length of the brows.
3.Always pluck your eyebrows in between.
"Barack O’Grin is gone.We all mourn the loss of this rising star DA GRIN. This indeed is a sad period for us all, but it doesn’t mean we should go about with long drawn faces looking like the sky has fallen atop our heads and let loose a torrent of distaste on our sad faces. So here are some tips to help get you through this period of mourning." - TARA
During mourning it’s always best to go for, and with a demure look, looking sober doesn’t necessarily involve tears and wailing... it can also mean just a touch of the right makeup. · Use foundation and blusher to accentuate the face but not mask and make scary...these two can go together with a clear or nude gloss
Ideally eye makeup should be avoided ‘cos tearing will make mascara eyeliner run. For the best results use water proof mascara and eyeliner. If you must use eye shadow, then make sure you use demure colours that are dark but elegant. Please stay away from the dramatic look bordering on theatrical makeup...subtlety is best
The best look for this period though is one with a touch of powder and a little lip colour...this will win hearts over as being respectful to the departed. I hope these tips will come in very handy to you especially in this period.
Makeup Tips For African-American Women

1. Pay attention to your undertones. Look beyond your skin’s color (overtone) to find the undertones that give definition to your features. For instance, rich ebony complexions often have cool undertones (look for colors in the blue family). Brown and caramel complexions may have warmer undertones (look for golden colors). Once you determine which colors are yours, use them as accents – especially around your eyes.
2. Find your color family – not just what you think is your color family. You might be surprised at just how off many women are when it comes to an accurate assessment of the colors that work for them. You may need to enlist the aid of a makeup specialist or your local cosmetics
counter. In fact, you should consult a second opinion. And remember that foundation can look very different on your face than in the bottle or on that thumbnail palette, so be sure to test it on your jawline or on the inside of your wrist to see if it will work for you.
Tip: If your complexion is uneven, you may need two different colors of foundation that can be used together. When spread correctly over the right areas, a two-color approach can give you the even skin tone you’re looking for.
3. Use blush to contour your cheekbones. Here is one area where less is definitely more – especially if you use a more exotic color. A simple brush of currant or mauve can really set off and flatter a medium to dark complexion, while a sweep of caramel, honey or apricot can give
definition to a medium to light complexion.
Tip:
Bronzer can be used as an effective alternative to blush if you have a warmer complexion. Try dusting a light coating over your face, concentrating contoured strokes at your temples and cheekbones.
Something to Think About
When selecting a makeup, color should not be your only concern. Remember your skin type. If you have normal to oily skin, a water-based liquid foundation and a cream blush may work best for you. On the other hand, normal to dry skin can benefit form an entire line of cream formulas.
Creating the sophisticated look

1. Apply a light eyeshadow over your entire eyelid from lash line to eyebrow bone, but not beyond.
2. Define the crease of your eyelid using a medium or dark shade. The deeper the shade, the more dramatic look.
3. To open up your eyes so that they appear livelier, place a dot of a light shade in the inner corner of each eye.
Tip: When choosing an eyeshadow shade, keep in mind that a pastel shade will look softer while a darker shade will appear more dramatic when applied.
Credit: Tara Orekelewa
Tips for your incredibly sparkly weekend!!

Friday is definitely the beginning of a madly exciting weekend and if you’ve not got a wedding, you must be hanging with the girls and gossiping about how your week went.

Hope you’ve heard that glitter is in but to use glitter, you have to regulate the rest of your face.
• pls, p...ls, pls, do not use glitter on both your eyes and your lips. Pick one facial asset and concentrate on it. So, it’s either that silver glitter on your eyes or that red glitter on your lips to stand out.
• For a night look, you can use that glittery powder that you have been itching to use. It keeps all those cute men wondering why you're shining.
• If you are feeling a bit sixties and want to use a bit of glittery dust, do so very lightly. You do not want the light reflecting off your skin and blinding everyone from your natural beauty.
• Glittery false lashes are an instant up do for your face and glittery eyeliners for a pretty day look.
But you know what the glitteriest thing you need for the weekend… It definitely should be your attitude. Let that glittery side of you out this weekend!!
Ngone

Ngone draws inspiration from the intersection of cosmopolitan cultures. Her pieces can be best described as a fusion of the European flair with the African spirit as she infuses African elements like cowries with celebrated European textures. Her accessories reflect the connection experienced between people beyond their cultural differences, this she translates by combining contrasting materials, to create a harmonious blend of patchwork leather, fur and embroidered fabrics, enriched by the addition of pearls and stones. Her pieces are versatile as they allow for the wearer to interpret them as they would like; as earrings can effortlessly be transformed to back pieces. Her accessories emerge as symbolic hybrid of jewelry-like clothing. The allure of her pieces is in their showcase of exquisite craftsmanship as they are intricately detailed yet very light and easy to wear.
CREDIT
Story: Ijeoma Ndekwu
Jewelry & accesories: Ngone + www.ngone.fr
Photography,makeup & hair style: Mario Epania
Tara launches the H.I.P range
The new range of cosmetics product from the House of Tara, called H.I.P. is a beauty line for the new look Nigerian woman.

H.I.P stands for:
High
Intensity
Pigment
The H.I.P range includes:
1. Tube Lip Glosses
2. Single Pot Shadows
3. 12-in-1 Shadows
Tube Lip Glosses
They are ultra shimmer lip glosses in Durable tube packages. Available in 6 breath taking shades, named after ancient landmarks and resorts in Nigeria. They last long.
It is ideal to ‘pucker up’ those lips. It is non sticky, It leaves you looking ‘chic’
• Eleko
• Obudu
• Tinapa
• Olumo Rock
• Ikogosi Falls
• Yankari
Single Pot Shadows
Own Your own exclusive colour chart with the single pot shadows. Its like owning your pot of gold. Our exclusive range of colours;
• Imosee
• Ediye
• Obaa Pa
• Ahuofe
• Tugbeje
• Obaahemaa
• Madam Tinubu
• Dudu
• Yarinya
12-in-1 Shadows
This comes in 2 ranges and shades as well
• Queen Amina
• Queen Idia
The High Intensity Pigment of these 2 very inspiring colours enables for long lasting wear. Their properties make them stand out - No Fuss, Silky Smooth, Long lasting Glimmer

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Tara Fela Durotoye invited friends and fans to unlock the glamor & drama in them as she launched the H.I.P range.
Comperes for the event: MC Abbey and Tosyn Bucknor














