BE YOUR OWN BOSS! YOU CAN NOW SIGN UP TO BE A PART OF BEAUTY BUSINESS ON THE GO BY HOUSE OF TARA

Beauty Business on the Go (BBOG) is an initiative by Africa's leading make up brand, House of Tara in partnership with FCMB. This initiative is aimed at recruiting and empowering 5,000 women to become beauty representatives and as such create job opportunities for themselves.Attendees will be offered financial advisory, trainings, marketing support and other skills necessary to grow their business.This seminar is targeted at men and women who would want to start their own Businesses as Beauty Experts and will inspired and mentally equip reps on how to start their own Beauty Business on the Go.As Beauty Representatives, they will get to sell multiple beauty brands as either a part time or full business.

Free weekly trainings and seminars for interested persons which has already commenced will span through 9 states including Lagos, Abuja, Port-Harcourt, Benin, Enugu, Ilorin, Ibadan, Kano, and Kaduna.At a press conference held recently at the House of Tara International HQ, the CEO, House of Tara International Tara Fela-Durotoye said that "Beauty Business On-the-Go is very important to me, even if we didn't make money [which we do], I would still do it because we are empowering people and making them entrepreneurs". She continued as she laid emphasis on the financial importance of being a rep “In a tough economy, people would still buy food and cosmetics because makeup makes us feel good. So what better product is there to invest in?"

Speaking about the job creation opportunity, Ada Iwugo, Commercial Director of House of Tara also said, "This model will potentially create 20, 000 jobs across the country in a relatively short space of time"To become a House of Tara beauty rep and enjoy financial independence, go to http://beauty-reps.houseoftara.com/ to sign up now.

About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 20 stores to its name.

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BE INSPIRED! HOUSE OF TARA CEO, TARA FELA DUROTOYE FEATURES ON CNN AFRICAN VOICES

Tara Fela-Durotoye, Chief Executive Officer of Africa's leading beauty brand, House of Tara - who is iconic for setting up the first make up studio and establishing Nigeria's first make up school in 2004 - spoke to CNN's African Voices, a weekly show that highlights Africa's most engaging personalities, exploring the lives and passions of people who are shaping change in Africa.

Since hosting the first ever gathering of makeup professionals in Nigeria, Makeup In Nigeria Conference (MINC) in 2014, Tara has made several appearances on premium global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.In this interview, Tara shares deep secrets behind her passion, building a business from scratch in Africa and how she has used as a tool for empowering young women to build businesses whilst adding value to the country.“My story became one of inspiration to others of the possibilities that exist in our country, don't just get a job, do something that is tied to a purpose. It should be all about purpose," said Tara Fela-Durotoye. “I started a mentorship program to mentor young girls because to make impact, I need to share my story with the next generation and I always tell my mentees that it’s their responsibility as women to develop other women.

Speaking on the brand's achievements, she said; “Today we have about 14 make-up schools across the country where people have been trained to become make-up artists. I can confidently say that for 80 % of the make-up artists that are active players in the industry today, either working as entrepreneurs or working within other beauty brands, are trained by House of Tara. And I think for me that is the greatest joy.”The feature included appearances from some of her mentees: Gbemisola Adebayo of @hegaiandesther, Arese Ugwu of @smartmoneywitharese, Iroghama Ogbeifun of @hairvenhaircare, Peculiar Beauty, and other brilliant entrepreneurs.

The brand, House of Tara currently has 20 studios in 11 states, with plans to build more studios across Nigeria in the Niger Delta and northern regions. It also has plans to extend across Africa into, Kenya, Ghana and South Africa by the end of 2015.Watch repeat broadcasts on DSTV channel 401 on the following days:

Sunday: 4:30am, 12:30pm, 7:30pm
Monday: 3:30am, 11:30am, 6:30pm
Tuesday: 5:30am
Wednesday: 10:30am

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BEAUTY AND MAKEUP ENTREPRENEUR, TARA FELA DUROTOYE COVERS MAY 2014 EDITION OF GENEVIEVE MAGAZINE ‎

Africa’s leading beauty and makeup entrepreneur and CEO of House of Tara
International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.

The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it's new deal with L'Oreal.

Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.



About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.

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LIVING HIS DREAMS! TIMI DAKOLO TO SHARE ON HIS JOURNEY AT THE INCUBATOR THIS SATURDAY...OTHER SPEAKERS INCLUDE AUDU MAKORI, TARA FELA-DUROTOYE & CHUDE JIDEONWO

Nigeria’s king of soul; Timi Dakolo will be sharing on his life, career, musical journey at the 2nd edition of Live Your Dreams Africa scheduled for Saturday April 26, 2014 at the Incubator, opposite City of David Church Road, Victoria
Island, Lagos.

"Being able to share my story amongst people that I truly admire is such a dream come true. I'm hopeful participants will learn something from my
story about working hard towards achieving their dreams. I always believe that it is never impossible to achieve your dreams," said Dakolo.

The event, organised by award winning author and life coach, Bankole Williams is a platform to help Africans bridge the gap between the potentials they possess and their current reality.
This second edition will showcase people in different walks of life who have, against all odds, consciously pursued their dreams and are today
celebrated for what they do. Other speakers at the event include Tara Fela Durotoye, Chude Jideonwo, Audu Maikori, Ik Osakioduwa, Toyosi Ogunseye and Olakunle Soriyan.


For more information visit: www.timidakolo.ng

About Timi Dakolo

Timi Dakolo is an award winning R&B/Soul music artist born on January 20, 1981. He hails from Bayelsa State, Nigeria and grew up in the city of Port-Harcourt, where he started his singing career at age of 12, singing in his church choir. Following his win as West African Idol first and only winner; he released his debut album titled “Beautiful Noise” in 2012, receiving great reviews for the work as well as chart successes. Timi Dakolo released another single after his debut album titled “Great Nation” which many have described as the new National Anthem of Nigeria.

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HOUSE OF TARA TO HOST THE FIRST MAKEUP IN NIGERIA CONFERENCE...INDUSTRY LEADERS TO GATHER IN APRIL 2014

Nigeria’s leading make-up and beauty company, House of Tara has announced the first edition of the Makeup in Nigeria Conference (MINC), a learning experience to build and equip the nation’s next set of pioneers, leaders and innovators in the beauty sector. The event holds on 30 April 2014 at the Oriental Hotel in Lagos.

"Makeup in Nigeria Conference is designed to create a strategic support base for every pro-artist in Nigeria to grow and evolve together, with the intention of building our industry into enviable heights,” says Teniolami Adejuwon, Project Manager of the conference. “MINC promises to offer every attendee a platform to learn new skill sets, exchange ideas and ultimately network with industry veterans. It is a must experience event.”

The Makeup in Nigeria Conference is an intellectual gathering of key players in the world of makeup artistry, which will serve as the authority platform offering practical business knowledge and professional skill-set demonstrations. The event designed for makeup professionals around Nigeria; will also provide all entrepreneurs and makeup brands need to know to become an industry insider, learn proven strategies to build a profitable and sustainable business model in record time.

“House of Tara is not just a business focused on its customers, it is also an industry enabler,” said Tara Fela-Durotoye, CEO of House of Tara. “We are focused on opening up the space for expansion and for growth, and are also passionate about connecting entrepreneurs with opportunities. We are excited to host this conference.”

The event will hold at The Oriental Hotel, Lagos on 30 April, 2014. Registration begins on February 17th, 2014. For more information, call 08091770582, visit www.makeupinnigeria.com or email
info@makeupinnigeria.com.


About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.

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THE CELEBRATION ISSUE! TARA FELA-DUROTOYE & TIMI DAKOLO COVER THE NEW Y! MAGAZINE – AND THEY LOOK AMAZING!

The latest edition of Y! Magazine is out – and as usual, it’s a celebration of ideas, issues and culture, headlined by two inspiring Nigerians, the songwriter and musician Timi Dakolo, and beauty entrepreneur and chief executive of House of Tara, Tara Fela-Durotoye. “It’s a special edition that celebrates the continent’s biggest youth platform, The Future Awards Africa (TFAA), and we are excited to dedicate this issue to the brightest and best of the continent,” said Adedoyin Jaiyesimi, who is associate editor of the magazine.

 “And we’re excited by the fact that the exciting double covers feature two young Africans who perhapsbest symbolise its essence – Timi Dakolo, whose performances at the awards over the past few years foreshadow his important music contributions from ‘Cry’ to ‘Great Nation’ and Tara Fela Durotoye, a two-time winner and Young Person of the Year 2007, whose feat in single-handedly building make up and beauty into a career path and lucrative sector for young women and men easily makes her one of the continent’s most important female role models.”

The shoots are photographed by Obi Somto (for Timi Dakolo) and Aham Ibeleme (for Tara Fela-Durotoye), directed by associate editors Tunde Kara and Ifeanyi Dike, styled by Ifan Ifeanyi Micheals, with the profiles by Wilfred Okiche. The magazine also includes incisive op-eds on life and country by some of the country’s best, a revealing interview with three of the young people who have taken over Lagos on skates, profiles of the nominees of this year’s TFAA, and an exclusive - you-can’t-afford-to-miss-it - interview with the Minister of Finance and Coordinating Minister of the Economy, Dr. Ngozi Okonjo-Iweala.

This is rounded as always with the best in the culture – music, movies, television, places, literature, radio, and some stunning fashion. “With over 30 pages of art, fashion, and entertainment, go ahead and call it a bouquet,” Orekoya added. Y! is available in stores and from vendors across the country. It is also available at all House of Tara Stores in Lagos, Abuja, Ilorin, Port-Harcourt, Benin, Kano, Ibadan and Kaduna and Y! campus representatives in 19 states. You can also pay for the magazine with your mobile phone and have it delivered to you at no extra charge – or by online on exodusestore.com and have it delivered to any part of the country (click on magazine, click on the Y! logo and place your order).

 Details and more information are available on www.ynaija.com/magazine or via Twitter on @YNaijaMagazine. For enquiries, subscription, advertising and back issues follow @YNaijaMagazine on Twitter, email letters@ynaija.com; or call: 08173000001.

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"We are inspired to do even more" - Tara Fela-Durotoye reacts to selection as Young Global Leader, announces 100 Voices project

"We are inspired to do even more" - Tara Fela-Durotoye reacts to selection as Young Global Leader, announces 100 Voices project 

Leading Nigerian makeup entrepreneur, Tara Fela-Durotoye has expressed gratitude at being honoured by the World Economic Forum as a Young Global Leader. The recognition is given for her professional accomplishments and commitment to society, alongside 198 other professionals from 70 countries.

"Our team at House of Tara was excited to receive news of this global recognition," she said upon receiving the news. "We are very focused on our vision of building a globally respected beauty company that Africans can be proud of whilst building the lives of young women through entrepreneurship around the continent. We are inspired to do even more."

A lawyer and mother of three, Mrs. Fela-Durotoye is the founder and creative director of House of Tara International (H.O.T). She launched the first bridal directory in 1999, set up international standard makeup studio, and established the first makeup school in Nigeria. In 2010, her company House of Tara was selected as the only Nigerian participant for that year’s FORTUNE/State Department Global Women’s Mentoring Partnership Program.

Mrs. Fela-Durotoye who has been described as the continent's Mary Kay is currently working on the national project 100 Voices, aimed at creating a platform to share the stories of these women to help develop the nation. The inspiring stories of 100 H.O.T beauty representatives will also be amplified and shared as symbols of the possibilities of empowerment through H.O.T. She is also currently working on her book: ‘How to Turn Your Hobby into a Thriving Business’.

"This news is significant as it coincides with our 100 Voices project," she said. "Which will document the impact of our work with young women over the past decade, and signpost where we want to go with that mission."

Previous honourees for Young Global Leader include Group Chief Executive of Oando Plc, Wale Tinubu; Managing Director of MNET Africa, Biola Alabi; Board Member of Clinton Foundation, Chelsea Clinton; US singer and recording artist, William Adams; TV host Funmi Iyanda, and erstwhile Executive Director of FATE Foundation, Osayi Oruene.

Every year, the World Economic Forum bestows the honour of Young Global Leader on distinguished individuals below 40. The Young Global Leader nomination has been described as “recognition of your record of professional accomplishments, your commitment to society and your potential to contribute to shaping the future of the world through your inspiring leadership”.

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The Future Awards 2010 Wins The Nigerian Event of the Year at TNEA 2011

The first ever Nigerian Event Awards (TNEA) organized by Go2gurl Ltd, held on Sunday 8 May, 2011 at The Grandeur, Oregun, Lagos. The event was a unique opportunity to celebrate the burgeoning Nigerian events industry, as well as strengthen partnerships and strategic alliances within it.

The event kicked off with a mini exhibition at 2pm, while the awards show began much later in the evening. In attendance were such prominent Nigerians as Mr Jimi Agbaje, Tara Fela Durotoye, Matilda Kerry and more.

The Future Awards 2010 was nominated for two (2) categories, out of which, it won the biggest award of the night – The Event of the Year! It was a tough race, as other contenders for the award included the MAMA Awards 2010, Elite Model Look, Hennessy Artistry 2010, Face of Africa and Thisday Style Event. Kenneth Oliko, Communication Coordinator of The Future Project, received the award on behalf of The Future Awards team, thanking the organizers of the event and all who voted.




Some other categories and winners at the event are Zapphire Event (Outstanding Contribution to the Event Industry), BellaNaija (Best Event Coverage Online), Eko Hotel (Hotel Coverage of the Year), Nigerian Oil and Gas (Best Trade Exhibition of the Year) and Calabar Festival 2010 (Best Government Event of the Year).

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Nike Ogunlesi, Steve Babaeko, others teach business to young people: APPLY NOW

Are you a young or aspiring entrepreneur who wants to learn the fundamentals of how to run a business in Nigeria from some of Nigeria’s most successful business owners?

Then, you have to register for The Future Entrepreneurs Development Programme!

Facilitators:

· Nike Ogunlesi (CEO, Ruff ‘n’ Tumble)

· Obi Asika (CEO, Storm 360)

· Kingsley James (DMD, Digiprints)

· Eniola Fayose (CEO, O’Naphtalli Printings)

· Steve Babaeko (Creative Director, 141 Worldwide)

· Tara Fela-Durotoye (Creative Director, House of Tara)

· Toyosi Akerele (CEO, Rise Networks)

· Uche Nnaji (CEO, Ouch!)

· Mosunmola Umoru (CEO, Honeysuckles PTL)

· Theophilus Adewale Onadeko (Operations officer, IFC, World Bank Group)

· Detoun Ogwo (ED, After Graduate Development Centre)

Learn about:

Sourcing Capital

The Power of A Network

Choosing a Business Model

How To Sell Yourself

and more!

Classes hold every Saturday from October – December 2010.

TO QUALIFY, You have to be A) At least 18 years old and no older than 35 C) You have to be a Nigerian citizen C) You must have passed your WAEC or NECO exams with at least 6 credits

TO APPLY, send a mail to kenneth@thefuturenigeria.com, stating

1. Your full name:

2. Your Age

3. What you do presently

4. What is your vision of yourself in the next 5 years

Entry closes on Wednesday, September 18!

Fee: 10, 000 only!

WE ONLY HAVE 30 SPACES! REGISTER NOW!

www.thefuturenigeria.com

+234-802-222-6712

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Be an eye popper with that mascara

When you apply your mascara, begin at the base of your lashes and As you move the wand up, wiggle it from side to side to get the most coverage. Use a combination of lengthening and thickening mascara to give your lashes the biggest boost.

For everyday wear, brown and black mascaras get the job done nicely.

Credit: Tara Orekelewa

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Accentuate that Socket + Mourning Makeup tips

When it comes to eye makeup, the eyebrows make an important impression. They frame the eye and give the face a polished look.Here are a few tips for you...

1. The most elegant brow is elongated, clean and simple.
2.Be careful about the distance between the brows and the length of the brows.
3.Always pluck your eyebrows in between.

"Barack O’Grin is gone.We all mourn the loss of this rising star DA GRIN. This indeed is a sad period for us all, but it doesn’t mean we should go about with long drawn faces looking like the sky has fallen atop our heads and let loose a torrent of distaste on our sad faces. So here are some tips to help get you through this period of mourning." - TARA

• During mourning it’s always best to go for, and with a demure look, looking sober doesn’t necessarily involve tears and wailing... it can also mean just a touch of the right makeup. · Use foundation and blusher to accentuate the face but not mask and make scary...these two can go together with a clear or nude gloss

• Ideally eye makeup should be avoided ‘cos tearing will make mascara eyeliner run. For the best results use water proof mascara and eyeliner. If you must use eye shadow, then make sure you use demure colours that are dark but elegant. Please stay away from the dramatic look bordering on theatrical makeup...subtlety is best

• The best look for this period though is one with a touch of powder and a little lip colour...this will win hearts over as being respectful to the departed. I hope these tips will come in very handy to you especially in this period.

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Makeup Tips For African-American Women

African-American women have a wide variety of skin tones – from lighter to darker and everything in between. And while makeup lines have improved vastly in the last five years, it’s still a tricky undertaking to find the right shade for your skin tone. So finding the right makeup for your personal skin tone can be a tricky thing. If you choose the wrong color family, you can find yourself with a flat complexion or an ashen look. With a little guidance and some trial and error, you can find a color combination that works for you.

Here are three simple steps to help you on your way:

1. Pay attention to your undertones. Look beyond your skin’s color (overtone) to find the undertones that give definition to your features. For instance, rich ebony complexions often have cool undertones (look for colors in the blue family). Brown and caramel complexions may have warmer undertones (look for golden colors). Once you determine which colors are yours, use them as accents – especially around your eyes.

2. Find your color family – not just what you think is your color family. You might be surprised at just how off many women are when it comes to an accurate assessment of the colors that work for them. You may need to enlist the aid of a makeup specialist or your local cosmetics
counter. In fact, you should consult a second opinion. And remember that foundation can look very different on your face than in the bottle or on that thumbnail palette, so be sure to test it on your jawline or on the inside of your wrist to see if it will work for you.
Tip: If your complexion is uneven, you may need two different colors of foundation that can be used together. When spread correctly over the right areas, a two-color approach can give you the even skin tone you’re looking for.

3. Use blush to contour your cheekbones. Here is one area where less is definitely more – especially if you use a more exotic color. A simple brush of currant or mauve can really set off and flatter a medium to dark complexion, while a sweep of caramel, honey or apricot can give
definition to a medium to light complexion.

Tip:
Bronzer can be used as an effective alternative to blush if you have a warmer complexion. Try dusting a light coating over your face, concentrating contoured strokes at your temples and cheekbones.

Something to Think About

When selecting a makeup, color should not be your only concern. Remember your skin type. If you have normal to oily skin, a water-based liquid foundation and a cream blush may work best for you. On the other hand, normal to dry skin can benefit form an entire line of cream formulas.

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Creating the sophisticated look

1. Apply a light eyeshadow over your entire eyelid from lash line to eyebrow bone, but not beyond.

2. Define the crease of your eyelid using a medium or dark shade. The deeper the shade, the more dramatic look.

3. To open up your eyes so that they appear livelier, place a dot of a light shade in the inner corner of each eye.

Tip: When choosing an eyeshadow shade, keep in mind that a pastel shade will look softer while a darker shade will appear more dramatic when applied.

Credit: Tara Orekelewa

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HERE'S TO AN EXCEPTIONALLY BOLD WEEK!!

This week, the idea is to be bold and telling them who is in charge. it's all about your lips this week!
Before emphasizing your lips, make sure that they are good shape by buffing away the dry skin and applying lots of lip balm. The best way to grab attention is by choosing a fa...bulous lipstick in a bold color. Colors like bright fuchsia, red, and bright coral are essential enough to give you a bold look. These colors were stemmed in the fashion culture of the eighties but they are back with a bang…looking brighter and fresher.

To avoid appearing garish, chose bright colors without glitter or shimmer and keep the rest of your make up low-key with a simply subtle eye liner and elongating mascara.
.You need to choose a blush carefully because your usual blush might not work with your bright new lip color. ....You can find some of this exciting lip colors in glosses in TARA’S HIP range.

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Tara supports 'Walk Against Rape'

About a week ago, I interviewed Esther Ijewere - the project Coordinator of the Celebrities Walk Against Rape. She listed Mrs. Tara as one of the celebs that will be walking on April 16. A day after the phone interview, she contacted me to say she had good news.

Esther: "After speaking with you yesterday, I got a call from Mrs Tara Durotoye of House of Tara makeup Intl and she said she is launching new range of products today called H.I.P and she is dedicating half of the proceed she makes to the walk against rape campaign and gave me the opportunity to speak to her guest for 20mins. Her staff wore the walk against rape branded t-shirts by TARA herself, she blew me off ya feet sis.....i had fun at the event!"

About Tara Fela Durotoye

Mrs. Tara Fela-Durotoye is the Managing Director HOUSE OF TARA International; a veteran in the beauty industry who pioneered the bridal makeup artist profession in Nigeria. She is a lawyer from the Lagos state university who started the business whilst an undergraduate. Tara is a trained and certified makeup artist of Charles Fox, covenant garden, London.

Inevitably, along the line of her career, the demand of this vision to spread the wealth of her knowledge became consistent and this has seen her also a speaker at various conferences all over the country; women business conferences, youth empowerment seminars and Christian gathering where she is a favorite on topics that range from marriage and relationships to finding your purpose. she is also a passionate mentor for make-up artist and small business owners.

Mrs. Tara Fela-Durotoye has developed and trained a large number of make-up artist(400 via the makeup school) who are now active players in the Nigerian beauty industry. she has also succeeded in empowering young ladies over 700 of them in the tertiary institutions with the Tara Orekelewa beauty representatives initiative that makes them financially independent, improves their self esteem alongside building their marketing and entrepreneurial skills.

Her many national and international awards include:
• Entrepreneur of the Year (The Future Awards)
• Young Person of the Year 2006 (The Future Awards)
• Best Makeup Artist (Fashion and Style magazine)
• Award for Excellence in the Beauty Sector 2006(City People magazine)
• Pioneer Award for Beauty 2006. (Fashion and Style Award)
• Young Entrepreneur of the Year (Lagos Enterprise Award).
• Wedding Planner Honorary award for mentoring other make artists, January 2008

Under her leadership the House of Tara International won the following awards
• Right Vision Movement Award Creativity & Productivity Make over Outlet of the year 2006.
• The Africa SMME Award presented in South Africa and the Entrepreneur of the Year award.2007

Tara is happily married to Fela Durotoye and is blessed with three children, Mobolurin, Demilade and Morolaoluwa.

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Tips for your incredibly sparkly weekend!!

Friday is definitely the beginning of a madly exciting weekend and if you’ve not got a wedding, you must be hanging with the girls and gossiping about how your week went.
Hope you’ve heard that glitter is in but to use glitter, you have to regulate the rest of your face.

• pls, p...ls, pls, do not use glitter on both your eyes and your lips. Pick one facial asset and concentrate on it. So, it’s either that silver glitter on your eyes or that red glitter on your lips to stand out.

• For a night look, you can use that glittery powder that you have been itching to use. It keeps all those cute men wondering why you're shining.

• If you are feeling a bit sixties and want to use a bit of glittery dust, do so very lightly. You do not want the light reflecting off your skin and blinding everyone from your natural beauty.

• Glittery false lashes are an instant up do for your face and glittery eyeliners for a pretty day look.

But you know what the glitteriest thing you need for the weekend… It definitely should be your attitude. Let that glittery side of you out this weekend!!

Credit: Tara Orekelewa

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Tara launches the H.I.P range

Tara Fela Durotoye launches H.I.P range

The new range of cosmetics product from the House of Tara, called H.I.P. is a beauty line for the new look Nigerian woman.

H.I.P stands for:
High
Intensity
Pigment

The H.I.P range includes:

1. Tube Lip Glosses
2. Single Pot Shadows
3. 12-in-1 Shadows

Tube Lip Glosses
They are ultra shimmer lip glosses in Durable tube packages. Available in 6 breath taking shades, named after ancient landmarks and resorts in Nigeria. They last long.
It is ideal to ‘pucker up’ those lips. It is non sticky, It leaves you looking ‘chic’

• Eleko
• Obudu
• Tinapa
• Olumo Rock
• Ikogosi Falls
• Yankari


Single Pot Shadows
Own Your own exclusive colour chart with the single pot shadows. Its like owning your pot of gold. Our exclusive range of colours;
• Imosee
• Ediye
• Obaa Pa
• Ahuofe
• Tugbeje
• Obaahemaa
• Madam Tinubu
• Dudu
• Yarinya

12-in-1 Shadows
This comes in 2 ranges and shades as well
• Queen Amina
• Queen Idia

The High Intensity Pigment of these 2 very inspiring colours enables for long lasting wear. Their properties make them stand out - No Fuss, Silky Smooth, Long lasting Glimmer


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Tara Fela Durotoye invited friends and fans to unlock the glamor & drama in them as she launched the H.I.P range.
Comperes for the event: MC Abbey and Tosyn Bucknor

Click image(s) for larger view

Photo Credit: Michael Davies

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TARA FELA -DUROTOYE SELECTED FOR FORTUNE GLOBAL WOMEN”S MENTORING PATNERSHIP

We are pleased to inform you that Tara Fela- Durotoye of House of Tara, has been selected as the only Nigerian for this year’s FORTUNE/State Department Global Women's Mentoring Partnership program. She will be mentored at this year’s programme alongside Margaret Mattix- Vice President Exxonmobil global marketing , Suzanne M. McCarron-G.M public and government affairs , and Terri Fariello –Government relations Manager. The one month programme, would kick off in the month of March. Tara Fela - Durotoye of House of Tara, pioneered the make- up Beauty business in Nigeria in 1998.

She has currently trained over 400 make -up artists, empowered hundreds of youth through the beauty reps business opportunity , launched her very own fragrance line- “Be Inspired” as well as an entire range of make -up line from powder to foundations, lip glosses, mascaras and shadows with the latest being the H.I.P range as well as make up accessories.

Her deep pride of being a Nigerian has seen her name her lines with various ethnic names from the diverse tribes of Nigeria. As one who is so passionate about nation building, Tara Fela Durotoye, has from time used her profession as an entrepreneur and a make- up artist, project Nigerians good image by using her platform as a positive vehicle to promote Nigeria’s colorful ethnic tribes and cultural heritage.

ABOUT FORTUNE GLOBAL WOMEN”S MENTORING PARTNERSHIP
Most Powerful Women Summit and the U.S. State Department established the Global Women’s Mentoring Partnership in May 2006. This public-private partnership places talented, emerging women leaders from all over the world in mentoring programs with FORTUNE’s Most Powerful Women Leaders.

The three-phase program opens with an orientation session in Washington, D.C., where the participants meet with senior women in government, academia and business. The international participants are then paired with one of FORTUNE’s Most Powerful Women Leaders from companies like Time Inc., Avon, Wal-Mart, and Exxon Mobil in cities across the United States. For three weeks, American and international participants work together in mentoring relationships to share the skills and experiences necessary for strengthening women’s leadership. The program concludes in New York City, where the participants have meetings with Goldman Sachs and Solera Capital.

There are now 116 FORTUNE/State Department alumnae around the world. The next FORTUNE program is slated to take place from April 26 – May 21, 2010. Aproximately thirty-five mentees, each nominated by the U.S. Embassy in their home country, are expected to participate.

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Master the basics

To prepare a smooth canvas for your makeup, always start off with clean, moisturized skin. You'll find that your makeup glides on and blends more easily.

1. Keep your skin free of buildup by using a gentle cleanser in the morning and at night. When cleansing your face, do so gently in upward motion stokes - do not tug, pull or scrub too hard to prevent irritation.

2. Freshen up your skin with a toner containing ingredients that suit your skin type.

3. Indulge your skin and keep it hydrated with a moisturizer that is compatible with your skin type. Make sure your daytime moisturizer contains SPF to protect your skin from the sun's harmful rays.

4. Treat yourself to an at-home-facial 2 to 3 times a week. Use a mild cleanser, then exfoliate with a gentle scrub that contains exfoliants that are round and non-abrasive.

5. Apply a facial mask after exfoliating. Rinse off thoroughly and get a good night's sleep!


Tip: Even when you're steering clear of the sun, or it appears to be a cloudy day, always be sure your makeup foundation or moisturizer contains SPF 15 or higher.

Credit: Tara Orekelewa

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