BE YOUR OWN BOSS! YOU CAN NOW SIGN UP TO BE A PART OF BEAUTY BUSINESS ON THE GO BY HOUSE OF TARA

Beauty Business on the Go (BBOG) is an initiative by Africa's leading make up brand, House of Tara in partnership with FCMB. This initiative is aimed at recruiting and empowering 5,000 women to become beauty representatives and as such create job opportunities for themselves.Attendees will be offered financial advisory, trainings, marketing support and other skills necessary to grow their business.This seminar is targeted at men and women who would want to start their own Businesses as Beauty Experts and will inspired and mentally equip reps on how to start their own Beauty Business on the Go.As Beauty Representatives, they will get to sell multiple beauty brands as either a part time or full business.

Free weekly trainings and seminars for interested persons which has already commenced will span through 9 states including Lagos, Abuja, Port-Harcourt, Benin, Enugu, Ilorin, Ibadan, Kano, and Kaduna.At a press conference held recently at the House of Tara International HQ, the CEO, House of Tara International Tara Fela-Durotoye said that "Beauty Business On-the-Go is very important to me, even if we didn't make money [which we do], I would still do it because we are empowering people and making them entrepreneurs". She continued as she laid emphasis on the financial importance of being a rep “In a tough economy, people would still buy food and cosmetics because makeup makes us feel good. So what better product is there to invest in?"

Speaking about the job creation opportunity, Ada Iwugo, Commercial Director of House of Tara also said, "This model will potentially create 20, 000 jobs across the country in a relatively short space of time"To become a House of Tara beauty rep and enjoy financial independence, go to http://beauty-reps.houseoftara.com/ to sign up now.

About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 20 stores to its name.

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BE INSPIRED! HOUSE OF TARA CEO, TARA FELA DUROTOYE FEATURES ON CNN AFRICAN VOICES

Tara Fela-Durotoye, Chief Executive Officer of Africa's leading beauty brand, House of Tara - who is iconic for setting up the first make up studio and establishing Nigeria's first make up school in 2004 - spoke to CNN's African Voices, a weekly show that highlights Africa's most engaging personalities, exploring the lives and passions of people who are shaping change in Africa.

Since hosting the first ever gathering of makeup professionals in Nigeria, Makeup In Nigeria Conference (MINC) in 2014, Tara has made several appearances on premium global platforms including the New York Forum Africa (NYFA), France24 and Africa 24 by Reuters.In this interview, Tara shares deep secrets behind her passion, building a business from scratch in Africa and how she has used as a tool for empowering young women to build businesses whilst adding value to the country.“My story became one of inspiration to others of the possibilities that exist in our country, don't just get a job, do something that is tied to a purpose. It should be all about purpose," said Tara Fela-Durotoye. “I started a mentorship program to mentor young girls because to make impact, I need to share my story with the next generation and I always tell my mentees that it’s their responsibility as women to develop other women.

Speaking on the brand's achievements, she said; “Today we have about 14 make-up schools across the country where people have been trained to become make-up artists. I can confidently say that for 80 % of the make-up artists that are active players in the industry today, either working as entrepreneurs or working within other beauty brands, are trained by House of Tara. And I think for me that is the greatest joy.”The feature included appearances from some of her mentees: Gbemisola Adebayo of @hegaiandesther, Arese Ugwu of @smartmoneywitharese, Iroghama Ogbeifun of @hairvenhaircare, Peculiar Beauty, and other brilliant entrepreneurs.

The brand, House of Tara currently has 20 studios in 11 states, with plans to build more studios across Nigeria in the Niger Delta and northern regions. It also has plans to extend across Africa into, Kenya, Ghana and South Africa by the end of 2015.Watch repeat broadcasts on DSTV channel 401 on the following days:

Sunday: 4:30am, 12:30pm, 7:30pm
Monday: 3:30am, 11:30am, 6:30pm
Tuesday: 5:30am
Wednesday: 10:30am

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BEAUTY AND MAKEUP ENTREPRENEUR, TARA FELA DUROTOYE COVERS MAY 2014 EDITION OF GENEVIEVE MAGAZINE ‎

Africa’s leading beauty and makeup entrepreneur and CEO of House of Tara
International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.

The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it's new deal with L'Oreal.

Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.



About House of Tara

Set up in 1998, House of Tara is a pioneer in the beauty and makeup industry in Nigeria and Africa as a whole and a trailblazer in the areas of retail, distribution channel management and education. Known also as an industry enabler, the brand; being the first to set up a beauty school in Nigeria has over 3,000 reps spread across the country and 14 stores to its name.

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HOUSE OF TARA 100 VOICES DOCUMENTAR​Y PRODUCED BY KEMI ADETIBA

Renowned Nigerian beauty brand, House of Tara International shares stories of inspiration and enterprise of lives that have been transformed to inspire others

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"We are inspired to do even more" - Tara Fela-Durotoye reacts to selection as Young Global Leader, announces 100 Voices project

"We are inspired to do even more" - Tara Fela-Durotoye reacts to selection as Young Global Leader, announces 100 Voices project 

Leading Nigerian makeup entrepreneur, Tara Fela-Durotoye has expressed gratitude at being honoured by the World Economic Forum as a Young Global Leader. The recognition is given for her professional accomplishments and commitment to society, alongside 198 other professionals from 70 countries.

"Our team at House of Tara was excited to receive news of this global recognition," she said upon receiving the news. "We are very focused on our vision of building a globally respected beauty company that Africans can be proud of whilst building the lives of young women through entrepreneurship around the continent. We are inspired to do even more."

A lawyer and mother of three, Mrs. Fela-Durotoye is the founder and creative director of House of Tara International (H.O.T). She launched the first bridal directory in 1999, set up international standard makeup studio, and established the first makeup school in Nigeria. In 2010, her company House of Tara was selected as the only Nigerian participant for that year’s FORTUNE/State Department Global Women’s Mentoring Partnership Program.

Mrs. Fela-Durotoye who has been described as the continent's Mary Kay is currently working on the national project 100 Voices, aimed at creating a platform to share the stories of these women to help develop the nation. The inspiring stories of 100 H.O.T beauty representatives will also be amplified and shared as symbols of the possibilities of empowerment through H.O.T. She is also currently working on her book: ‘How to Turn Your Hobby into a Thriving Business’.

"This news is significant as it coincides with our 100 Voices project," she said. "Which will document the impact of our work with young women over the past decade, and signpost where we want to go with that mission."

Previous honourees for Young Global Leader include Group Chief Executive of Oando Plc, Wale Tinubu; Managing Director of MNET Africa, Biola Alabi; Board Member of Clinton Foundation, Chelsea Clinton; US singer and recording artist, William Adams; TV host Funmi Iyanda, and erstwhile Executive Director of FATE Foundation, Osayi Oruene.

Every year, the World Economic Forum bestows the honour of Young Global Leader on distinguished individuals below 40. The Young Global Leader nomination has been described as “recognition of your record of professional accomplishments, your commitment to society and your potential to contribute to shaping the future of the world through your inspiring leadership”.

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Orekelewa

House of TARA is a registered makeover outfit that was founded in 1998. H.O.T. is dedicated to serving individuals and corporate clients who desire to enhance their unique looks, or that of their client, using make-up products and techniques.

Orekelewa is a makeup and skincare line targeted at women of color...enriching the lives of young women by offering them quality products to enhance their beauty and self esteem is the main mission of Tara Fela Durotoye (Managing Director and Creative Director of HOUSE OF TARA International).

With Tara's Orekelewa products, you can make another woman become more confident



See WEBSITE for more info

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Valentine

Are you in Nigeria? This valentine season you can order a gift pack from The House of Tara for that special person. Hurry While Stock Last!!!
Basic Package - N2,550 1 Eyebrow Pencil 1 Eyeliner Pencil 1 Lip Liner Pencil 1 Lip Gloss 1 Eye Shadow Trio 1 Blusher ORDER NOW	Deluxe Package- N8,150 1 Eyebrow Pencil 1 Eyeliner Pencil 1 Lip Liner Pencil 1 Color Lip Gloss 1 Clear Lip Gloss 1 Lipstick 1 Eye Shadow Trio 1 Blusher 1 Pigment 1 Lip brush 1 Eye Shadow Brush 1 Brow Groomer 1 Cake	V.I.P Package- N20, 450 1 Eyebrow Pencil 2 Eyeliner Pencils 2 Lip Liner Pencils 1 Color Gloss 1 Clear Gloss 1 Eye Shadow Trio 1 Eye Shadow Quad 1 Blusher 1 Pigment 1 Brush Set (Small) 1 Large Make Up Bag 1 Bottle of perfume 1 Bottle of wine 1 Cake

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