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MTV AFRICA MUSIC AWARDS WITH AIRTEL CELEBRATES AFRICAN MUSIC HEROES
Fally Ipupa & 2Face Lead Winners at Spectacular Lagos Awards Ceremony
December 2010.
Nominated in four separate categories, Fally Ipupa scored wins for Best Video (“Sexy Dance”) and Best Francophone act while 2Face, a former MAMA winner from 2009, picked up trophies for Artist of the Year and Best Male.
Cabo Snoop notched up a music first for Angola by becoming the first ever Angolan winner at MAMA 2010, taking home the prize for Best Lusophone act. The inaugural Best Anglophone award went to Kenyan Gospel breakthrough artist Daddy Owen – the first time a gospel artist has won a MAMA.
Song of the Year was won by South African pop/R&B outfit Liquideep for their hauntingly lovely 'Fairytale'. New MAMA award category Best Performance was won by Big Nuz, the South African house trio making waves all over the continent.
Nigerian vocalist Sasha scored Nigeria’s first ever win in the Best Female category after Kenyan dominance over the last two years. Nigerian R&B duo P-Square (Nigeria) added yet another MAMA trophy to their awards cabinet – taking home Best Group for the third year running! Rising Nigerian star Mo 
Cheddah notched up her first win in the hotly contested Brand:New category which recognises rising stars tipped by MTV for success.
The prestigious Best International act was received by Eminem who accepted the award via satellite from the USA. The MAMA Legend award, won by the late, great Miriam Makeba, was presented by Public Enemy founder and hip hop pioneer Chuck D.
The 2010 MAMA awards opened with an explosive performance by Hip Hop heavyweight, Rick Ross, and closed with an unforgettable rendition of “Win” featuring T-Pain, Rick Ross, Da LES and 2Face - a world first. In keeping with the tradition of the awards, the show featured an array of electrifying collaborations between artists from different parts of the continent, mixing up music genres, language and cultures in a unprecedented extravaganza of African talent. Among the collaborations were Nigeria’s 2Face who hooked up with South African rock outfit The Parlotones. The performance of Banky W’s “Lagos Party” saw South Africa’s Big Nuz, Angola’s Cabo Snoop and Paul G and DRC’s Barbara Kanam rocking the house with the first ever truly pan-African version of the hit track.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “Tonight’s MTV Africa Music Awards with Airtel was a joyful and uplifting celebration of African youth culture and music. It brought together the best talent from across Africa to showcase the incredible music that Africa has to offer to the world. It is amazing to see the collaborations between the artists as it fosters a spirit of camaraderie and creative exchange that takes their music to a new level.”
Commented Andre Beyers, Chief Marketing Officer, Airtel Africa, “The diversity and talent of the performances this evening was a reflection of the vast and rich talent pool that Africa has to offer. We at Airtel are proud 
to partner with the MTV Africa Music Awards as it is a platform for the youth and young at heart in Africa, enabling them to showcase their talent to a global audience. Music is an important way to connect with Africa as we relaunch the Airtel brand on the continent. It will support Airtel’s mission of giving the youth a means to express themselves and the freedom to do more.”
Among the performers at the 2010 MTV Africa Music Awards with Airtel were: 2Face (Nigeria), Banky W (Nigeria), Barbara Kanam (DRC), Big Nuz (South Africa), Cabo Snoop (Angola), Daddy Owen (Kenya), Diamond (Tanzania), Eve (USA), Fally Ipupa (DRC), J. Martins (Nigeria), Jozi (South Africa), Liquideep (South Africa), Lizha James (Mozambique), Mo Cheddah (Nigeria), Paul G (Angola), P-Unit (Kenya), Public Enemy (USA), Radio & Weasel (Uganda), Rick Ross (USA), Sarkodie (Ghana), Sasha (Nigeria), T-Pain (USA), Teargas (South Africa), The Parlotones (South Africa), Wande Coal (Nigeria).
Guest presenters and celebrity guests included Ba Ponga, Dama do Bling, Lizha James, Daniel Amokachi, Oluchi, Julius Agwu, Genevieve Nnaji, Muthoni, Nneka, MTV VJs Vanessa Mdee & Sizwe Dhlomo, Tatiana, JoJo and fashion designer Lisa Foluniyo.
MAMA 2010 WINNERS IN FULL
Best Anglophone - Daddy Owen (Kenya)
Best Francophone - Fally Ipupa (DRC)
Best Lusophone - Cabo Snoop (Angola)
Artist of the Year- 2Face (Nigeria)
Best Female - Sasha (Nigeria)
Best Male - 2Face (Nigeria)
Best Video - Fally Ipupa (DRC): “Sexy Dance”
Best Group – P-Square (Nigeria)
Brand New Act - Mo Cheddah (Nigeria)
Best Performance - Big Nuz (South Africa)
Song of the Year - Liquideep (South Africa): “Fairytale”
MAMA Legend – Miriam Makeba (South Africa)
Best International – Eminem (USA).
The MTV Africa Music Awards with Airtel premieres on MTV base (DStv Channel 322) on Saturday 18 December at 19:00 CAT, with repeats on Sunday 12 December at 08:00 CAT and 14:00 CAT. Further programming relating to MAMA 2010 includes: Road To MAMA – Tanzania (TV premiere Thursday 16 December @ 19:00 CAT); Road to MAMA – DRC (TV premiere Friday 17 December @ 19:00 CAT) and What Went Down 2010 (TV premiere Sunday 19 December @ 21:00 CAT). The MTV Africa Music Awards with Airtel will also broadcast on MAMA terrestrial TV partners STV (Nigeria), AIT (Nigeria), TV3 (Ghana), WBS (Uganda), NTV (Kenya), TBC (Tanzania), Clouds TV (Tanzania), RTGA (DRC), NBC (Namibia), STV (Cameroon), Canal2 (Cameroon), Afrique Media (Cameroon), Go Africa (Gabon), TV Canal 3 (Burkina Faso), NTV (Benin), LC2 (Benin), ORTN (Niger), MBC (Mauritius) and ZNBC (Zambia).
For more news about the MTV Africa Music Awards with Airtel, visit www.mama.mtvbase.com or mtvmama.mobi, or follow MTV base Africa on Twitter and Facebook.
The MTV Africa Music Awards 2010 is sponsored by Airtel in association with MasterCard. Other partners supporting the MTV Africa Music Awards with Airtel include Arik Air and the Lagos State Government.
MIRIAM MAKEBA PRONOUNCED
“MAMA LEGEND” AT 2010
MTV AFRICA MUSIC AWARDS WITH AIRTEL
The life and work of the South African singer and civil rights 
activist, who died in November 2008, will be celebrated at the MTV Africa Music Awards with Airtel in Lagos on Saturday 11 December 2010.
Makeba, whose stellar career spanned more than 50 years, was honoured by MTV for her musical talent and for her role in bringing African music and rhythms into the global spotlight.
In her long and glittering career, Makeba performed for John F. Kennedy, dueted with Harry Belafonte and Paul Simon, brought African political issues into the mainstream consciousness and won comparisons with Ella Fitzgerald and Frank Sinatra. A victim of oppression herself, Makeba fought tirelessly to ensure that others would be free from oppression, and was appointed a UN Goodwill ambassador in 1999.
Commented Alex Okosi, Senior Vice President and Managing Director, MTV Networks Africa, “Miriam Makeba is a true legend and rightly celebrated throughout the world for her beautiful voice, fighting spirit and pioneering interpretation of African music.”
Miriam Makeba follows in the footsteps of previous MAMA Legend award winners Fela Anikulapo Kuti (2008) and Lucky Dube (2009).
The MTV Africa Music Awards 2010 is sponsored by Airtel in association with MasterCard. Other partners supporting the MTV Africa Music Awards with Airtel include Arik Air and the Lagos State Government.
ng of the Year, Best Anglophone, Best Lusophone, Best Francophone, Best Group, Best Female, Best Male, Best International, Best Performance and MAMA Legend.MAMA 2010 NOMINEES | |||
| Best Video Fally Ipupa - Sexy dance (DRC) P-Square f/t J. Martins- E No Easy (Nigeria) The Parlotones - Life Design (South Africa) Banky W - Strong Ting (Nigeria) | Brand:New Mo Cheddah (Nigeria) Diamond (Tanzania) Muthoni (Kenya) JoJo (Gabon) | ||
| Artist of The Year 2 Face (Nigeria) P-Square (Nigeria) Jozi (South Africa) Fally Ipupa (DRC) | Song Of The Year D'Banj - Fall In Love (Nigeria) Liquideep - Fairytale (South Africa) JR - Show Dem (South Africa) Banky W - Lagos Party (Nigeria) | ||
| Best Anglophone Sarkodie (Ghana) Wande Coal (Nigeria) Daddy Owen (Kenya) Big Nuz (South Africa) | Best Francophone Fally Ipupa (DRC) Awadi (Senegal) DJ Arafat (Ivory Coast) Ba Ponga (Gabon) | ||
| Best Lusophone Lizha James (Mozambique) Paul G (Angola) Cabo Snoop (Angola) Dama Do Bling (Mozambique) | Best Group P-Square (Nigeria) Radio & Weasel (Uganda) Teargas (South Africa) P-Unit (Kenya) | ||
| Best Female Sasha (Nigeria) Lizha James (Mozambique) Nneka (Nigeria) Barbara Kanam (DRC) | Best Male 2 Face (Nigeria) Fally Ipupa (DRC) Black Coffee (South Africa) Wande Coal (Nigeria) | ||
| Best International Rihanna (USA) Drake (USA) Eminem (USA) Rick Ross (USA) | | ||
MTV & Airtel Confirm Performances by Sasha, Barbara Kanam, Sarkodie, Radio & Weasel, Paul G, The Parlotones, J. Martins & Diamond
Lagos/Johannesburg, 29 November 2010: MTV and Airtel have revealed more fantastic performers for the red hot MTV Africa Music Awards with Airtel (MAMA). Joining the stellar line-up of performers at MAMA 2010 on 11 December 2010 will be Sasha (Nigeria), Barbara Kanam (DRC), Sarkodie (Ghana), Radio & Weasel (Uganda), Paul G (Angola), The Parlotones (South Africa), J.Martins (Nigeria) and Diamond (Tanzania).
Nigerian hip hop queen Sasha and Congolese singer-songwriter Barbara Kanam (DRC) are both hot contenders in this year’s “Best Female” award category, while Sarkodie - representing Ghana in the “Best Anglophone” category - is hoping to emulate fellow countryman Samini’s 2009 win for “Best Live” performance. Ugandan dancehall chart-toppers Radio & Weasel are challenging P-Square (Nigeria), P-Unit (Kenya) and Teargas (South Africa) for the “Best Group” crown. Angolan rapper Paul G is competing in the “Best Anglophone” category while South African indie rock heroes The Parlotones and Nigeria’s composer-producer-performer J.Martins are both doing battle for “Best Video”. Diamond, the celebrated R’n’B artist from Tanzania is pitched against Muthoni (Kenya), JoJo (Gabon) and Mo Cheddah (Nigeria) for the MAMA “Brand:New” award.
Among the many guest presenters gracing the podium at the Eko Expo Hall on 11 December will be Nigerian comedian Julius Agwu and South African ‘It Girl’ and socialite Khani Mbau.
Sarkodie (Ghana), Sasha (Nigeria), Diamond (Tanzania), Paul G (Angola), Barbara Kanam (DRC), Radio & Weasel (Uganda), The Parlotones (South Africa) and J.Martins (Nigeria) join previously announced performers Rick Ross (USA), P-Unit (Kenya), Jozi (South Africa), Wande Coal (Nigeria), DJ Arafat (Ivory Coast), 2FACE (Nigeria), Daddy Owen (Kenya), Banky W (Nigeria), Fally Ipupa (DRC), Teargas (South Africa) and Cabo Snoop (Angola).
For more news about the MTV Africa Music Awar
ds with Airtel, visit www.mama.mtvbase.com or mtvmama.mobi, or follow MTV base Africa on Twitter and Facebook.
The MTV Africa Music Awards 2010 is sponsored by Airtel in association with MasterCard. Other partners supporting the MTV Africa Music Awards with Airtel include Arik Air and the Lagos State Government.
The nominees for the MTV Africa Music Awards with Airtel are:
| Best Video Fally Ipupa - Sexy dance (DRC) P-Square f/t J. Martins- E No Easy (Nigeria) The Parlotones - Life Design (South Africa) Banky W - Strong Ting (Nigeria) | Brand:New |
| |
| Artist of The Year | Song Of The Year |
| |
| Best Anglophone | Best Francophone | ||
| Best Lusophone | Best Group | ||
| Best Female | Best Male | ||
| Best International Drake (USA) Eminem (USA) Rick Ross (USA) |
| ||
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