AFRICAN YOUTH HOOK UP WITH HUGH MASEKELA ON MTV BASE MEETS…WITH MTN

The latest edition of MTV Base Meets…with MTN (MTV Base, Monday 22 August, 20:30 CAT) sees young African creatives in conversation with legendary musician Hugh Masekela.

Many albums, hits and live performances all over the world later, at 72, Masekela still has an extremely active music career and is in touch with the latest music trends (he’s worked with Black Coffee, Lira, Zwai Bala, Thandiswa Mazwai). He had plenty to say about politics, music and African heritage in his chat at Johannesburg’s scenic Moyo restaurant at Zoo Lake.

Bra Hugh, as he is affectionately known, picked up his first trumpet at 14 and was part of the legendary Sophiatown era in South Africa, before going into exile in America; living in West Africa; touring the world and releasing countless international hits including his Grammy
nominated 1968 US number 1 Grazin In The Grass. Hugh’s voice and music were instrumental in the struggle against Apartheid, and he returned from exile after Nelson Mandela’s 90s release from jail. In 2003 he released his best-selling autobiography Still Grazing: The Musical
Journey of Hugh Masekela, which covered his loves, including ex wife Miriam Makeba, his drug and alcohol addiction and being a musician.

Engaging with Masekela on MTV Base Meets…with MTN are Zimbabwean rapper Zubz, South African blogger, columnist and fashion store owner Milisuthando Bongela, Nigerian musician Adey Omotade, South African stand up comedian and student Mojak Lehoko and Congolese stylist and journalism student Patricia Muauka Muembo.

In each episode of MTV Base Meets…with MTN, African youth get to meet face to face with the influencers and leaders of Africa and ask them probing and provocative questions. It’s a no-holds-barred interview with politicians and prominent figures such as UK businessman Richard Branson, Nigerian media mogul Ben Murray Bruce, South African politician Julius Malema, Liberian President Madame Ellen Johnson-Sirleaf and Rwandan President Paul Kagame.

MTV Base Meets Hugh Masekela with MTN will be shown on MTV Base (DStv Channel 322) on Monday 22 August @ 20:30 CAT, Wednesday 24 August @ 22:15 CAT, Thursday 25 August @ 18:30, Sunday 28 August @ 15:00 and Monday 29 August @ 16:00 CAT.

Further influencers still to come in the MTV Base Meets…with MTN are Nigerian entrepreneur Aliko Dangote (29 August) and R&B diva Alicia Keys (5 September).

For more information on MTV Base Meets…with MTN, go to www.mtvmeets.com or http://mtvmeets.mobi or follow the campaign on Twitter at #MTVMeets@MTVbaseAfrica.

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MTV MEETS WITH MTN DEBUTS ON MONDAY WITH RICHARD BRANSON

British business entrepreneur, record-breaker and Virgin Group founder Sir Richard Branson will be the first global icon to be interviewed for the MTV Base Meets…with MTN TV series, debuting on 18 July 2011 at 20:30 CAT (DStv Channel 322).

The philanthropist and business leader was selected to appear in the programme after African youth nominated the influencers or game-changers that they would most like to meet. Sir Richard faced an eclectic panel of African youth including Zimbabwean poet and political science student Belinda Zhawi (21), Ghanaian youth worker Arnold Sarfo-Kantanka, Nigerian
model/singer/dancer Lil SImz (17) and Nigerian actor/director Ola Masha.

MTV Base Meets...with MTN is a youth empowerment initiative and multimedia campaign that allows African youth to connect directly with political, cultural and business leaders.

Sir Richard’s participation in MTV base Meets…with MTN provides young Africans with a unique opportunity to share his candid insights about business and entrepreneurship, and his views on some of the key issues facing African youth. They will also learn more about Virgin Unite, the non-profit foundation of the Virgin Group and the Branson Centre of Entrepreneurship in Johannesburg, South Africa.

Further episodes of MTV Base Meets…with MTN will include African heads of state Ellen Johnson-Sirleaf (President, Liberia), Paul Kagame (President, Rwanda) and Julius Malema (President, ANC Youth League in South Africa), media mogul Ben Bruce and entrepreneur Aliko Dangote.

“MTN is proud to be associated with a programme that connects the youth of our continent with aspirational and inspiring leaders across business, music, politics and more,” says MTN Marketing Executive, Jennifer Roberti. “Communication, engagement and positive dialogue are
all things that are very much valued at MTN and we are grateful to the esteemed guests such as Madame President Johnson-Sirleaf, Mr Kagame and Sir Richard Branson for their willingness to participate in a programme that also represents those ideals.”

MTV Base Meets...with MTN will premiere on MTV Base (DStv Channel 322) on 18 July at 20:30 CAT and on partner TV stations as the following times and dates:

COUNTRY
TV CHANNEL
DATE/TME

Zambia
Muvi TV
July 18 @ 17:00 local time

Tanzania
Clouds TV
July 18 @ 18:00 local time

Uganda
WBS
July 18 @ 20:05 local time

Nigeria
STV
July 18 @ 22:45 local time

Cameroon
Canal 2
July 20 @ 22:00 local time

Ghana
TV 3
July 21 @ 22:00 local time

Kenya
NTV
July 21 @ 23:00 local time

For more information about MTV Base Meets…with MTN, including interviews with the youth panelists, please go to www.mtvmeets.com or http://mtvmeets.mobi or follow the campaign on Twitter at #MTVMeets@MTVbaseAfrica.

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MTV BASE MEETS WITH MTN: WHO WOULD YOU LIKE TO MEET?

After a successful first season, that featured the likes of SA President Jacob Zuma, ex-UK Prime Minister Tony Blair and Hip Hop Mogul Nas (to name a few), the critically acclaimed MEETS is back, this time partnering with Africa’s leading mobile operator, MTN! MTV Base MEETS…With MTN is a multimedia campaign and youth empowerment platform for the young people of Africa to engage with global icons.

As part of the initiative, African youth are given the power to ask decision-makers and world leaders the big questions! Influencers who have graced the hot seat of “Meets” on the last season include Tony Blair, Nelson Mandela, Morgan Tsvangirai, Wyclef Jean and South African President Jacob Zuma.

In each episode of MTV base MEETS…With MTN, the youth of Africa will get to engage face-to-face with influencers and leaders of Africa and ask them thought-provoking questions powerful enough to inform the entire nation.
MTV Base MEETS…With MTN is creating leaders tomorrow by inspiring the youth of today!

RELATED POST: MTV BASE MEETS YOU

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MTV Base meets...MTN

Yesterday, MTN announced the beginning of a bold new marketing partnership with MTV Base, the pan-African music and youth entertainment platform.

Building on our long tradition of youth empowerment, we are sponsoring a pan-African initiative called MTV Base Meets.....with MTN. The groundbreaking Africa wide multimedia campaign is designed to inspire African youth by connecting them with some of the world's most influential personalities, including political, business and cultural leaders.

The initiative? A media launch yesterday in La

gos, Nigeria, hosted by Bola Akingbade, chief Marketing and Strategy Officer, MTN Nigeria and Alex Okosi, Senior Vice President and Managing Director, MTN Networks Africa. The pair will be joined by some of the continent's coolest and most opinionated young minds.

At the heart of the MTV Base Meets....with MTN campaign is a factual series that seeks to move Africa's young minds from the periphery of important debates in business and politics, and allows them to put probing questions to powerful, inspirational and even controversial personalities. Among the eminent people set to feature in the series are two African heads of state and a senior and often controversial politician.

TOUCHING THE YOUTHS

A diverse panel of young people representing different youth interests will be assembled from across the African continent, with participants coming from Cameroon, Liberia, Nigeria, Zimbabwe, Rwanda, South Africa and Uganda, among others. Young and well-informed, the panelists will quiz the influencers on a range of complex subjects. Topics will range from HIV/AIDS, global warming, education, poverty, corruption to entrepreneurship. Their no-holds-barred approach is sure to make for exciting television viewing!

Filming has started on MTV Base Meets...With MTN and the series will premiere across Africa on MTV Base and other terrestrial TV Channels from 18 July 2011, and run for 8 weeks. A dedicated MTV Base Meets...with MTN Website and mobisite is accessible at www.mtvmeets.com ot http://mtvmeets.mobi

Consumers will be incentivised to participate in the campaign with a money-can't buy prize consisting of a trip for two to watch Manchester United in the UK, along with some other cool techno-savvy goodies.

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