MARKETING GURU BIODUN SHOBANJO JOINS LINEUP FOR MTV’S ‘REAL TALK’

Biodun Shobanjo joins Alex Okosi (MTV Networks Africa), Ben Murray-Bruce (Silverbird Group), Leke Alder (Alder Consulting) and Mo Abudu (Inspire Africa) at the MTV sponsored event, to be held at the Civic Centre, Victoria Island, Lagos at 15:00 on Wednesday 30 March 2011.

Commented Alex Okosi, ‘Mr Shobanjo’s in-depth understanding of every facet of broadcasting, advertising and public relations as well as the challenges faced by marketers and brands, will significantly elevate the level of Real Talk and we are excited that Mr Shobanjo has confirmed his commitment to the event.’

After 38 distinguished years in the advertising business, Mr Shobanjo is widely acknowledged as one of the individuals who revolutionized the face of modern advertising in Nigeria. The founder of Insight Communications, Nigeria's foremost advertising agency, Mr Shobanjo was the Chief Executive Officer of the company for 25 years, a position from which he stood down at the end of December 2004. He remains the Vice Chairman of the company, offering senior guidance and advice to Insight’s management and clients.

Biodun Shobanjo is also the Chairman of Troyka, an investment holding company comprising the following businesses - The Quadrant Company (Public Relations consultancy), OptimumExposures (Nigeria’s leading out-of-home advertising company), All Seasons Mediacom and Media Perspectives (media independents), Azzagai (a through-the-line agency) and Halogen Security (asset protection and resource management).

Among the many awards and accoloades received by Mr Shobanjo during his stellar career were the announcement, in May 2009, that Newswatch nominated him as one of the 50 Notable Leaders in Corporate Nigeria in 2008 and the first quarter of 2009. In Sept 2009, TheNEWS selected him as one of 30 Nigeria world-class Entrepreneurs. In Feb 2010, he was inaugurated as the First Ambassador-General of mass medical mission (mmm) of National Cancer Prevention Programme (NCPP), while in March 2010, City People Media Group honoured him with the award of CEO of the Year. Recently in October 2010, The Guardian selected him amongst Nigeria’s 20 Outstanding Entrepreneurs of the Decade (2000-2010), and in December 2010, the NIMN awarded him the Most Valuable Personality (Titan Class) for Life Achievement in Advertising Development. In February, 2011, MarketingEdge Magazine honoured him as itsBrand Personality of Year 2010. In 2009, Mr Shobanjo became the host and CEO of the first and only season of the TV reality programme 'The Apprentice Africa', which aired in 6 African countries.

For more information about the programme or attendance at Real Talk please contact Ifeoma Williams at +234 195 00 708 or at Ifeoma.Williams@mtvne.com.

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MTV REAL TALK DEBUTS

MTV NETWORKS AFRICA SETS THE TONE FOR AUTHENTIC YOUTH MARKETING STRATEGIES WITH ‘REAL TALK’ – A DISCUSSION WITH TOP BUSINESS LEADERS

MTV Networks Africa is to hold a ground-breaking marketing seminar for agencies, brands and organizations targeting the Nigerian youth demographic. Real Talk, a combined seminar, executive discussion and presentation, will include panel appearances by Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, Ben Murray-Bruce, Chairman, Silverbird Group and Leke Alder, Principal, Alder Consulting.

Inspirational TV personality, business woman and visionary Mo Abudu has been chosen to moderate the event. The ‘Moments with Mo’ anchor will lead the panelists and attendees through a wide ranging discussion of youth marketing best practice, strategy and tactics
including events, branding, content creation, digital marketing and street marketing.

Real Talk will take place at the Civic Centre, Ozumba Mbadiwe Street, Victoria Island, Lagos on Wednesday 30 March 2011 at 15:00. Commented Alex Okosi, ‘Real Talk is designed to help brands and marketers understand the most productive and authentic ways to interact with the Nigerian youth demographic. Tapping into the broad experience of the panelists and utilizing case studies, Real Talk will provide a compelling overview on how to connect, convert and retain
the youth.”

For more information on Real Talk please contact Ifeoma Williams at +234 195 00 708 or at Ifeoma.Williams@mtvne.com.

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