AFRICAN ICON, DEOLA SAGOE AND MAI ARE OFFICIAL CLOTHIERS FOR THE FUTURE AWARDS AFRICA 2013

Prior to the official announcement of the date and venue for The Future Awards Africa (TFAA) 2013, the project's Central Working Committee (CWC) has announced the official clothiers for the event, headlined by one of Africa's most respected designers and fashion brands, Deola Sagoe. "As a proudly African brand, we are inspired by the work that The Future Awards Africa is doing across the continent, empowering a generation of young Africans in both the private and public sector," said Deola Sagoe, owner of the eponymous label, and who will also be presenting The Future Awards Africa prize in Fashion & Style. "We are glad to partner with this event, and are proud of the uplifting stories of African innovation, entrepreneurship and achievement that it brings to the fore." 

Ms Sagoe is the official design partner for female guests while the Ohimai Atafo-led fashion label MAI will be the official design partner for the male guests. The dress code for this year's event is black tie, with guests expected to dress in formal evening wear for the awards. A more detailed guideline is available on the website www.thefutureafrica.com/awards. "We are excited to work with Ms Sagoe, whose drive and success has acted as a beacon for generations of young Nigerian and African designers and also pleased that she will have the honour of announcing this year's winner for the Fashion & Style Prize," said Adebola Williams, the chief operating officer of TFAA. "Along with Ohimai Atafo, who is an integral part of our process as head of the Central Working Committee, we look forward to an evening of elegance with a distinguished cast of guests from across the continent."

 Sagoe, who will be making her film debut as the legendary female activist, Funmilayo Ransome-Kuti in the movie "October 1", is a fashion visionary with a unique approach to her craft that has endeared her to fans and followers all over the world. Using African fabrics, hand-woven materials, and contemporizing almost-lost traditional African techniques, Deola's designs present a unique vision and attitude for the modern woman. A mother of three who studied at the University of Miami and University of Lagos, Ms Sagoe began designing in 1998 and has exhibited her work internationally including at the New York Fashion Week, and has been cited by international stars including Will Smith and Oprah Winfrey. The Future Awards Africa 2013 - to be televised exclusively for Africa Magic and broadcast live online on Y! TV - will hold in October 2013 and will be a week-long three-city celebration.

The host venue and date will be unveiled by the CWC in the coming week. The event is being held in partnership with the African Union Commission and Microsoft.

Media Partners include Channels TV, Silverbird TV, Nigeria Info, TW, Ventures Africa, and Guardian Life. Online Partners are BellaNaija, LindaIkejiBlog, Information Nigeria, Premium Times, 360Nobs, NigeriaNewsDesk, LadunLiadiBlog, and Jobberman. Official Media Partners are Cool FM, Wazobia FM and Y!/YNaija.com, and the official television partner is Africa Magic. For more information, visit @TFAAfrica on Twitter (the official hashtag for the event is #TFAA2013), or the website www.thefutureafrica.com/awards.

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Deola Sagoe - Arise Magazine Fashion Week 2011

Arise Magazine, Africa's first global style and culture magazine‘s ARISE MAGAZINE FASHION WEEK ­ LAGOS 2011 took place in the tents at the luxury Federal Palace Hotel, Lagos, from Thursday 10th March to Sunday 13th March 2011. Its impact is being heard and felt around the world.

Over 50 designers participated in the event, and several emerged winners. The lifetime achievement awards went to Deola Sagoe (Nigeria), Xuly Bet (Mali/France), Eredappa (Nigeria), Kluk CGTD (South Africa), and Sade Thomas (Nigeria).

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DEOLA SAGOE - ARISE MAGAZINE FASHION WEEK 2011

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Deola Sagoe featured on CNN

Deola Sagoe has given African fashion in the 21st century the most radical expression imaginable, from the deeply rooted African fabrics to perfectly matched accessories. Known for constantly fabulous designs, flawless color combination, attention to details, perfect finish and finesse, Deola Sagoe, also a two-time international award winner creates designs that truly celebrate Africa and Nigeria.

She is described as the African fashion designer who is ‘’best placed to interpret our cultural diversity and artistry, our earthiness and mystery, our colors warmth and passion of the African woman in her simplicity and elegance.’’

CNN’s Nima Elbagir reports on a new breed of Nigerian designers taking fashion upmarket in the country.

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Deola Sagoe unveils hand made aso oke

Despite the fact that the eyes of the world focused on FIFA 2010 Worldcup, Johannesburg was awash with style, elegance and beauty for four days as the world's leading African Fashion designers from across the continent jet in to show their Trans seasonal 2010 collections.

The second annual Fashion Weekend which was held from June 30 - July 4 featured our very own Deola Sagoe who showcased 'Vintage' - her Spring/Summer collection.

If you've been a follower of her collections, you'll know she comes correct. This is by far the sexiest; most revealing, yet classy collection to be released by Deola Sagoe.

Heavily influenced by swinging ’50s and ’60s, Deola combined retro polka dots with plunging necklines, and lace fabrics with peplum skirts....hand made aso oke at its best.

Isn't this breath taking??

Photo Credit: Simon Deiner / SDR Photo

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Krista White spotted in Deola Sagoe

Krista White - winner of America's Next Top Model 2010 was spotted in Deola Sagoe . This picture is from a photoshoot she did for fantastic mag. Nice huh??

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Deola Sagoe - New collection, polo shirts ++

DeolaSagoe defines the evening essential with a vintage seductive cocktail dress. Using her signature-layered complications, she sculpts a corset inspired fitting outer bodice garment, which dances at the bottom with the rhythm of the swinging sixties. The glitzy glitter of sequins, as well as the shimmer from the tight and firmly woven Aso-oke [Ashokay] is the predominant texture and fabric underlying the more delicate fabrics such as laces. The beauty of it all brought to life in the night-light. This risqué cocktail train will grace the African Fashion Week Catwalk with derivatives from the skimpy cheeky dress to the prissy conservative.

Earlier this year, DeolaSagoe rose the audience at the Mercedes Benz 2010 ARISE African collective in New York to a standing ovation. They experienced “Regalia.” A military inspired collection where the designer would redefine regal attire with a regimental feel. Sesilee Lopez opened the show, unleashing the season’s military sex appeal with high collars, lace, golden epaulets and drainpipe trousers with hip enhancing cargo pockets.

Soon after NYFW, DS Flagship store in Lagos has taken requests from New Yorkstockists of Designer clothing. Following that, the brand is now represented at Elizabeth Charles, NY. Her clothes have been the choice of celebrities such as Nigerian musician Nneka for Vogue magazine and her current tour with Nas and Damian Marley, and fashionably after the aforementioned NYFW, American actress, model, columnist and socialite, Lydia Hearst wears a bespoke DS Asho-oke dressfor the E! 20th Anniversary Party. Back in Africa, you would not mistake the DeolaSagoe outfits worn on the cover of South Africa’s leading fashion and beauty magazine, Marie Claire. The saga continues …

With the same attention to detail, the 2010 Spring Summer Collection has taken shape from pencil sketches, computer illustrations, textile and swatch matches, to meticulously stitched outfits, tried and fitted by the compliant mannequins or the designer herself. When asked about the influences in her clothes, “I often picture the woman dancing in my clothes, and that brings its own rhythm and musical element to the creative process.”

Hence, the chosen silhouette for this collection accentuates the bust of the female figure, cinched at the midriff, opening up into a cone in such a way that it rocks just above the waist. Why? Deola wants to flatter your curves, any curve. High heels, your perfect compliment, [prescribed by the quintessential designer] will enhance the swishy movement of the coned skirt and the garment as a whole. While these accents underlie the structure on which the collection is built, the sheer variety will swank something special for every lady. The irony is that, while DeolaSagoe struts forward the campaign for a renascent African fashion this June, she connects you with the era of the late 50’s and 60’s.

This is DeolaSagoe Vintage.

And that would have been the end of a breathtaking show, with a breathtaking number, sported by Dr Precious MoloiMotsepe – But!,DeolaSagoe continues to give more and more. She has chosen to launch her new range of Polo Shirts and Premium Casual-Tees in Johannesburg South Africa this year. If you are looking to switch labels for a truly exclusive African brand, it must definitely not be a mass product. The DeolaSagoe Prêt a Porter Range has limited quantities available in only a few colours. The yarns and fabrics used for these Polo’s and Tees were custom made for DeolaSagoe for you. You can be one in a collection of 100 such buys at the AFI boutique from July 2010 and retailed in some exclusive shops in Sandton City Mall soon after.

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Deola Sagoe to show handmade aso oke @ AFW 2010

Johannesburg will be awash with style, elegance and beauty for four days in June and July when the world's leading African Fashion designers from across the continent will jet in to show their Trans seasonal 2010 collections.

The new Deola Sagoe Spring/Summer Collection will be unveiled at the Africa Fashion Week on June 30 in Johannesburg, South Africa! Handmade ASO OKE all the way!!! An African Queens Dream!!!

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Lydia Hearst spotted in Deola Sagoe

Lydia Hearst arrives at the E! 20th anniversary party celebrating two decades of pop culture presented by Ciroc Ultra Premium Vodka held at The London Hotel on May 24, 2010 in West Hollywood, California.

About Lydia Hearst

Lydia Marie Hearst-Shaw (born September 19, 1984) is an American actress, fashion model, socialite, columnist and heirress to the publishing fortune established by her maternal great-grandfather William Randolph Hearst. The 2007 Michael Awards recognized her as their Model of the Year. Lydia was also given the award of the Best International Supermodel in Madrid on the 12th of November 2008

Source: Fashion Africa

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Deola Sagoe 2010

Deola Sagoe is having a sale on all ready-to-wear items starting Saturday April 3, 2010. For a limited time you can get your hands on flirty dresses, embellished skirts, tailored trousers and lots more.

Past couture favorites featured on catwalks from Jamaica, New York and South Africa will also be on sale at unbeatable discounted rates. This sale clears the way for the summer collection, and the unveiling of Deola Sagoe Basics, the unique take on polos, tee-shirts, and jeans for men and women. Stop by the Victoria Island showroom: Plot 292F Ajose Adeogun, Victoria Island, and bring a friend. You don't want to miss it! For more info, see DEOLA SAGOE fan page.

About Deola Sagoe

The House of Deola Sagoe was established in 1985 and is currently headquartered in Lagos, Nigeria. This dynamic brand’s original objective is to celebrate the inherent unique style and ethnic glamour found in local African fabrics and hand-woven materials, by exploring that which is genuinely African, while interpreting the continent’s cultural diversity and artistry using a vibrant infusion of complex color combinations that evoke the simplicity and elegance of the modern African woman’s silhouette. It has since evolved into a more international, Haute Couture fashion label, with an equally compelling ready-to-wear sister line.

Deola Sagoe brings a fresh and innovative approach to clothing and accessory design, and continues to exceed the expectations of its customers and clients, by spearheading emerging international trends, by providing cutting edge designs, and offering outstanding service. The House of Deola Sagoe will continue to provide superior collections known for their complex, yet elementary color blends, detailed finishes, and irrefutable glamour to its clientele.

Related post(s) : Everything Deola Sagoe Photo Credit: Deola Sagoe

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Deola Sagoe Fall 2010 - Arise Africa Fashion Collective III

Designer Deola Sagoe walks the runway at the Arise Magazine African Collective Fall 2010 fashion show during Mercedes-Benz Fashion Week at The Tent at Bryant Park on February 13, 2010 in New York City.

Deola Sagoe collection was inspired by East African Maasai warriors and the 18th century European military uniforms. It featured strong shoulders, body-con mini frocks perfect for party girls, cigarettes trousers and leggings, evening dresses and military inspired jackets with bead works, embroideries and lace details. The color palette ranged from neutrals to navy to metallic golds. Deola Sagoe was the only designer who received the standing ovation from the audience.

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